MARKETING
Kotler - Marketing Management (13th Edition)
The standard MBA textbook.
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Heath & Heath - Made to Stick: Why Some Ideas Survive and Others Die
A practical guide to effective communication.
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Ries & Trout - The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
A classic - two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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Levinson - Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Marketing for the non-marketer.
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SALES
Cialdini - Influence: The Psychology of Persuasion (Collins Business Essentials)
An essential book for understanding the science of persuasion.
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Cohen - You Can Negotiate Anything
Herb Cohen's classic on negotiation tactics.
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Harding - Rain Making: Attract New Clients No Matter What Your Field
The professional's guide to attracting new clients.
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PRODUCTIVITY
Allen - Getting Things Done: The Art of Stress-Free Productivity
GTD Bible focusing on "what's the next action?"
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Covey - The 7 Habits of Highly Effective People
Classic Self-help text.
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Forster - Do It Tomorrow and Other Secrets of Time Management
Mark Forster's time management method using closed lists.
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